OVERCOME MARKET FAILURES
All larger companies can develop new products or services
The key challenge is that about 80% of new products or services fail or do not sell well
We use Silicon Valley methods to make sure new offerings are sellable, and that sales and delivery processes are scalable and profitable
OVERCOME MARKET FAILURES
All larger companies can develop new products or services
The key challenge is that about 80% of new products or services fail or do not sell well
We use Silicon Valley methods to make sure new offerings are sellable, and that sales and delivery processes are scalable and profitable
WE HELP OUR CLIENTS IN FOUR AREAS
Some of the organizations we have worked with:
All large organizations can develop new products or services, but often these fail in the market. To help organizations validate the need of new offerings before investing large sums, we pre-prototype and sales test new offerings. We use agile team models and work close together with customers to develop sellable solutions.
#01 SALES TESTING
We repeatedly hear clients say:
“We do not want to invest larger sums before we know if it sells”
“Any positive words customers say is not a guarantee that they will buy”
“How do we organize for the new service or delivery of the new product?”
“How do we organize sales of the new service or product?”
“We need support from multiple departments, but they do not have the time”
#01 SALES TESTING
We repeatedly hear clients say:
“We do not want to invest larger sums before we know if it sells”
“Any positive words customers say is not a guarantee that they will buy”
“How do we organize for the new service or delivery of the new product?”
“How do we organize sales of the new service or product?”
“We need support from multiple departments, but they do not have the time”
All large organizations can develop new products or services, but often these fail in the market. To help organizations validate the need of new offerings before investing large sums, we pre-prototype and sales test new offerings. We use agile team models and work close together with customers to develop sellable solutions.
#02 SALES ACCELERATION
We repeatedly hear clients say:
“Its difficult to get all territories to sell new solutions”
“Our progress is slow”
“Our conversion rates are below expectations”
“We have leads but are not systematically working on them across units and channels”
“Mixing digital sale and traditional sales is complex for our organization to manage”
Organizations might have good products, but parts of the salesforces have difficulties selling them. To help organizations accelerate sales, we use an agile Silicon Valley approach to optimize the sales process. We optimize sales tools and sales steps, clarify roles, assess digital tools, and help roll out the optimized sales blueprint through the organization.
#02 SALES ACCELERATION
We repeatedly hear clients say:
“Its difficult to get all territories to sell new solutions”
“Our progress is slow”
“Our conversion rates are below expectations”
“We have leads but are not systematically working on them across units and channels”
“Mixing digital sale and traditional sales is complex for our organization to manage”
Organizations might have good products, but parts of the salesforces have difficulties selling them. To help organizations accelerate sales, we use an agile Silicon Valley approach to optimize the sales process. We optimize sales tools and sales steps, clarify roles, assess digital tools, and help roll out the optimized sales blueprint through the organization.
Customers and users can have difficulties in articulating their needs, which creates risk of unsuccessful IT projects. To help organizations accelerate buy-in and implementation of new digital solutions, we build and buy-in-test No-Code MVPs. We use agile team models and work close with customers and users as well as IT departments, to ensure alignment between customer needs, business processes and IT infrastructure.
#03 DIGITAL ACCELERATION
We repeatedly hear clients say:
“We do not want to invest larger sums before we know if it sells”
“Customer cannot articulate what they really need and want to pay for”
“The classical specification process does not work well”
“We have lots of data, but we are short of time to utilize them”
“Our IT suppliers does not understand our business”
“We need involvement from multiple departments, but they do not have the time”
“Our IT department does not have the time”
#03 DIGITAL ACCELERATION
We repeatedly hear clients say:
“We do not want to invest larger sums before we know if it sells”
“Customer cannot articulate what they really need and want to pay for”
“The classical specification process does not work well”
“We have lots of data, but we are short of time to utilize them”
“Our IT suppliers does not understand our business”
“We need involvement from multiple departments, but they do not have the time”
“Our IT department does not have the time”
Customers and users can have difficulties in articulating their needs, which creates risk of unsuccessful IT projects. To help organizations accelerate buy-in and implementation of new digital solutions, we build and buy-in-test No-Code MVPs. We use agile team models and work close with customers and users as well as IT departments, to ensure alignment between customer needs, business processes and IT infrastructure.
#04 GROWTH PROGRAMS
We repeatedly hear clients say:
“We do not want to invest larger sums before we know if it sells”
“Any positive words customers say is not a guarantee that they will buy”
“How do we organize for the new service or delivery of the new product?”
“How do we organize sales of the new service or product?”
“We need support from multiple departments, but they do not have the time”
Organizations have many ideas, but have difficulties monetizing them. To help organizations convert ideas into growth and profit systematically, we establish growth programs. We help to systematize sourcing of growth opportunities, risk reduce these opportunities, manage investment planning and drive cross-organizational execution.
#04 GROWTH PROGRAMS
We repeatedly hear clients say:
“We do not want to invest larger sums before we know if it sells”
“Any positive words customers say is not a guarantee that they will buy”
“How do we organize for the new service or delivery of the new product?”
“How do we organize sales of the new service or product?”
“We need support from multiple departments, but they do not have the time”
Organizations have many ideas, but have difficulties monetizing them. To help organizations convert ideas into growth and profit systematically, we establish growth programs. We help to systematize sourcing of growth opportunities, risk reduce these opportunities, manage investment planning and drive cross-organizational execution.
Make sure you are building the right ”It”
before you build ”It” right
SILICON VALLEY METHODS FOCUSES ON REDUCING RISKS WITH FEW RESOURCES
All new growth opportunities comes with a unique set of risk factors that can stop the project.
Risk reduction focuses on reducing key risk factors with the least amount of resources.
This is typically done through a series of experiments and prototypes
USE AGILE EXPERIMENTS TO GET TO THE RIGHT SOLUTION FASTER
Efficient risk reduction is best done using agile teams and methods.
The process is managed through the build, measure and learn loop.
The agile team reduces indetified risks by building e.g., offerings, new sales steps or optimize delivery processes.
The measurement step can be a test execution of e.g., sales efforts or delivery efforts, where the team measures specific KPIs
AVOID INVESTMENT & SCALING FAILURE BY USING THE RIGHT TOOLS IN THE RIGHT PHASES
All growth opportunities goes through three distinct phases
First the project must search and validate product-market fit, or that the new solution sells in the first segments
Next the project must search for and develop a scalable sales process and a profitable delivery model
First then can the project start to scale marketing efforts, sales organization, production capacity etc.
First the project must search and validate product-market fit, or that the new solution sells in the first segments
Next the project must search for and develop a scalable sales process and a profitable delivery model