Commercial Incubation provides a structured way to answer these questions, by helping corporate growth teams shape strategy, validate demand, and build essential skills, prior to large investments. By combining corporate best practices with agile venture methods, Commercial Incubation enables teams to gain traction, sharpen focus, and turn promising ideas into viable commercial opportunities.

Key components of Commercial Incubation:

1. Developing a validated growth strategy
This step refines strategic direction by defining target segments with real market potential.

2. Validating customer value and willingness to pay
Testing the offering with customers, ensures that it resonates and aligns with both customer expectations and financial goals.

3. Running sales test experiments across segments
Small-scale sales tests validate promising segments and create an initial sales pipeline, while also building practical sales skills in the team.

4. Building team capabilities
Strengthening skills in sales, strategy, and leadership, prepares the team to advance the opportunity with confidence.

5. Creating a commercially oriented product/service roadmap
An aligned roadmap ensures that development supports growth objectives and market fit.

6. Developing a detailed growth and investment plan
A clear growth and investment plan, including ROI assessments, guides leadership on resource allocation and scaling possibilities.

This approach enables organizations to leverage market access, by using agile venture capital methods systematically, to accelerate new opportunities. Tailored playbooks for screening and development make these principles repeatable and scalable, aligning with industry and company goals.