Learn from
the best
venture thinkers

Learn from
the best
venture
 thinkers

Product-Market Fit

The Product-Market Fit concept has been arround since the ’90.

The ‘Customer Development’ movement started in the ’00s lead by Stanford Professor Steven Blank and popualized by Eric Rice in the Lean-Startp up book.

Below you will find some of the best thinkers’ take on how to manage the process of finding Product Market fit.

Product-Market Fit

The Product-Market Fit concept has been arround since the ’90.

The ‘Customer Development’ movement started in the ’00s lead by Stanford Professor Steven Blank and popualized by Eric Rice in the Lean-Startp up book.

Below you will find some of the best thinkers’ take on how to manage the process of finding Product Market fit.

The Arc Product-
Market Fit
Framework

Sequoia Capital
The Arc Product-Market Fit Framework helps startups systematically achieve product-market fit by focusing on customer needs, iterative product development, and targeted market alignment.
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Why the
Lean Start-Up
Changes Everything

Steve Blank
The Lean Start-Up methodology revolutionizes startup creation by focusing on rapid experimentation, customer feedback, and iterative development, reducing risks and increasing efficiency.
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation?

Steve Blank
Steve Blank's article critiques superficial "innovation theater" and stresses the need for organizations to create a culture that supports genuine, impactful innovation aligned with strategic goals.
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"The Lean Startup"

Eric Ries
"The Lean Startup" by Eric Ries advocates for a methodical approach to building businesses through rapid experimentation, iterative development, and customer feedback, focusing on creating minimal viable products (MVPs) to test and refine ideas efficiently.
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The ultimate guide to Jobs-to-Be-Done (JTBD)

Bob Moesta
The guide explains how the Jobs-to-Be-Done framework helps companies innovate by focusing on the core tasks customers seek to accomplish with products, offering practical steps for application.
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The Templeton Compression and the Sales Ready Product

Jim Goetz
"The Templeton Compression" highlights the accelerating pace of innovation due to AI and biotech, urging companies to adapt swiftly to remain competitive as the time from idea to implementation rapidly shortens.
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The art
and science
of pricing

Madhavan Ramanujam
Madhavan Ramanujam highlights the critical role of aligning pricing with customer value to drive both product innovation and profitability.
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Sales
Acceleration

Second to strong product market fit, the topic of sales acceleration is by our experience one of the key things to get right – both in ventures and in strategic initiatives in a corporate setting.

Here are some of the best thinkers on this topic.

Sales
Acceleration

Second to strong product market fit, the topic of sales acceleration is by our experience one of the key things to get right – both in ventures and in strategic initiatives in a corporate setting.

Here are some of the best thinkers on this topic.

Sales &
Go-to-Market

Martin Casado, Kristina Shen, Jamie Sullivan & Olivia Moore
The a16z "Sales and Go-to-Market" section offers tactical guidance on scaling sales, customer acquisition, and aligning sales strategies with business goals for startup growth.
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Simple Math to
Set Up a Sales Team

David Sacks
David Sacks explains how to calculate the ideal sales team size by aligning quotas, productivity, and revenue goals for business growth.
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How to build a
killer sales pitch

April Dunford
The article provides strategies for building an effective sales pitch, focusing on understanding customer needs, communicating value, and positioning your product as the solution to specific problems.
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The Difficulty
Ratio

David Sacks & Brian Murray
David Sacks' article introduces the "Difficulty Ratio" concept, encouraging entrepreneurs to focus on high-impact tasks while avoiding time-wasting, low-impact activities.
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Building a
Sales & Marketing
Machine

David Skok
The article provides actionable insights on optimizing sales and marketing strategies for startups, focusing on lead generation, funnel optimization, and data-driven decision-making for growth.
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Sales Leadership Lessons from the Former COO of VMWARE

Carl Eschenbach
Carl Eschenbach discusses key sales leadership principles, focusing on customer relationships, scaling teams, and aligning sales with overall business strategy.
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Building an Enterprise
Sales Team

Doug Leone
The article outlines key strategies for building an effective enterprise sales team, including hiring experienced talent, scaling operations, and aligning sales with customer needs and product development.
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Execution &
Leadership

At the heart of every successful venture or strategic initiative you find high-paced, focused execution paird with strong leadership capacity.

Below you will find some of the key elements to create a high-paced organization and strong growth management leadership capacity.

Execution &
Leadership

At the heart of every successful venture or strategic initiative you find high-paced, focused execution paird with strong leadership capacity.

Below you will find some of the key elements to create a high-paced organization and strong growth management leadership capacity.

"Why" the secret to success is setting the right goals

John Doerr
John Doerr's TED Talk highlights how setting the right goals through the OKR framework drives focus, accountability, and success in organizations and individuals.
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What
Matters

John Doerr & Ryan Panchadsaram
WhatMatters.com provides resources on using the OKR framework to set and achieve impactful goals, promoting focus and accountability in organizations.
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Google's
OKR playbook

Google
The Google OKR Playbook offers strategies for using OKRs to boost team alignment, focus, and measurable outcomes based on Google's practices.
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The Cadence: How to Operate a SaaS Startup

David Sacks
David Sacks' article emphasizes the importance of establishing operational cadences in SaaS startups to maintain focus, track progress, and drive growth.
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The 9 steps
in the
Startup
Roadmap

David Sacks & Ethan Ruby
The "Startup Roadmap" offers a step-by-step guide for entrepreneurs, focusing on product development, fundraising, and scaling to help startups succeed.
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A practical framework for scaling your executive bench

Michelle Delcambre
To be successful, founders must prioritize a strong executive bench that can deliver the right outcomes at every stage of scale.
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Team and Execution

Sam Altman
Joint Stanford University and Y Combinator lecture about Team and Execution
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Venture
Investment

How do VC’s make decisions?

How do they manage portfolios of investments?

How do VCs work?

Below you can find some of the best intros from the best thinkers on VC thinking.

Venture
Investment

How do VC’s make decisions?

How do they manage portfolios of investments?

How do VCs work?

Below you can find some of the best intros from the best thinkers on VC thinking.

Enhancing Venture Capital Decisions Through Structured Analysis

Clint Korver
Discover how applying decision analysis can transform venture capital investing. This approach, highlighted in a case study by Ulu Ventures, combines intuition with quantitative methods to navigate uncertainty and improve investment outcomes. Learn more about this innovative method in the latest Kauffman Fellows Journal article.
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Decision Analysis
in Venture
Capital

Clint Korver
The video "Decision Analysis in Venture Capital" by Stanford's Decisions and Ethics Center explains how decision analysis frameworks help venture capitalists make informed investment choices by evaluating risk, uncertainty, and potential outcomes. It emphasizes the importance of aligning investment strategies with long-term goals in an environment where outcomes are highly uncertain.
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16 Definitions
on the Economics
of VC

Scott Kupor
The article defines key venture capital terms and concepts, offering insight into the financial mechanics of fundraising, equity, and investor returns.
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"Secrets of
Sand Hill
Road"

Scott Kupor
"Secrets of Sand Hill Road" by Scott Kupor provides insights into the world of venture capital, explaining how VCs make decisions, structure deals, and help startups grow, offering essential advice for entrepreneurs seeking investment.
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16
Startup
Metrics

Jeff Jordan, Anu Hariharan,
Frank Chen & Preethi Kasireddy
The article outlines essential metrics like CAC, LTV, and churn rate that startups need to track for growth and success.
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The
Burn
Multiple

David Sacks
David Sacks introduces the burn multiple as a critical metric for startups to gauge how efficiently they are using cash to drive revenue growth.
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The SaaS
Metrics That
Matter

David Sacks & Ethan Ruby
David Sacks' article highlights essential SaaS metrics like CAC, LTV, and NRR, emphasizing their importance in driving growth and profitability.
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